New York Fashion Week Backstage Pass: Custo Barcelona Eagerly Eyes China Market
The colorful Spanish label's designer talks to Jing Daily about why the China market is "mandatory" for every fashion brand.
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- We learned that in the past you had stepped into the Asian markets, and you are currently planning to re-enter the China market next year. We are interested in knowing your plans.
- How important is the China market to your overall global sales?
- What were some of the collaborations and store openings you had in China in the past?
- Although China is one of the largest luxury consumer markets in the world, recently there has been a slowdown in the economy. In this increasingly crowded market in China, what will Custo Barcelona do to stand out?
- Which consumer groups are you mainly targeting? What are some of the characteristics of your typical consumers?
- Are you planning to be on China’s social media platforms such as the trendiest e-commerce tools WeChat and Weibo when you enter?
- When do you expect to enter China?
- Does Custo Barcelona have any plans to create special-edition items for the Chinese consumers?
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