Jing Daily Hosts: Why Now is the Perfect Time for New Brands To Invest in China
For our first CEO breakfast series in New York, we spoke to Daniel Langer, CEO of the digital transformation agency Équité, to discuss how brands can survive during uncertain economic and political times.
For our first CEO breakfast series in New York, we spoke to Daniel Langer, CEO of Équité, one of the world’s leading luxury, lifestyle and consumer brand strategy firms, to discuss how brands can survive during uncertain economic and political times. Photo: shutterstock.com
For our first CEO breakfast series in New York, we spoke to Daniel Langer, CEO of Équité, one of the world’s leading luxury, lifestyle and consumer brand strategy firms, to discuss how brands can survive during uncertain economic and political times. Photo: shutterstock.com
Contents
- How can luxury brands build strategies to be more resilient to macro trends such as the China-U.S. trade war and the slowdown of the Chinese economy that is taking place now?
- So for brands who haven’t established a “sharp” profile in China, is now a bad time to invest in this market?
- Are you worried that brands can be too in-tune with what their consumers have to say that they’ll lose their DNA?
- What’s different about China? How should brands be particularly sensitive there?
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