Neiwai‘s International Women’s Day Campaign Makes Waves On Social Media
Neiwai's “My Body To Me” campaign for International Women's Day drove significant traffic on social media. Why does it resonate with Chinese women?
Neiwai was among the first batch of homegrown brands to launch a dedicated campaign responding to feminist issues. Photo: Neiwai
Neiwai was among the first batch of homegrown brands to launch a dedicated campaign responding to feminist issues. Photo: Neiwai