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- How is your brand’s philosophy and approach to fashion different from a typical fashion brand?
- You recently presented at an event called MAKE 5ENSE as part of Beijing’s JUE Festival. What was the main idea of your presentation?
- What is the inspiration for your latest collection?
- What makes NEEMIC’s clothing more environmentally friendly and sustainable than that of mainstream labels?
- NEEMIC notes on its website that some eco-friendly labels don’t put enough emphasis on the aesthetics of the clothes. Why do you think that is, and why did you decide to be different?
- How much awareness of sustainable fashion exists in China today?
- Do China’s pollution levels and other serious environmental problems help to make Chinese consumers interested in your brand concept?
- Do you think most of your current Chinese customers are buying your clothes for their design or your brand’s sustainable philosophy?
- Chinese consumers are known for their interest in major fashion brands, but many are saying that’s changing as tastes evolve. As a smaller niche label, have you seen growing interest in your brand?
- What do you think the future holds for NEEMIC and the sustainable fashion movement in general?
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