Nadja Swarovski on Crystal Clear Sustainability Strategy in China
Jing Daily talks with Nadja Swarovski on their new sustainability strategy to reach Chinese consumers, which has become Swarovski’s largest market.
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- JD: In 2017, China overtook the US as Swarovski’s biggest market. What do you think has led to such huge success in China?
- How has Swarovski taken advantage of China’s unique e-commerce ecosystem?
- With the impressive evolution of your new Conscious Luxury initiative, have consumers in China responded positively to this?
- What are your plans for the Chinese market, in the coming months and further into the future?
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