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MSGM Opened A Store In China Amid COVID-19: Now What?

As China reopens, the Italian high-end streetwear brand MSGM decided to open its tenth store in Zhengzhou, China. What’s behind this strategy?

MSGM Opened A Store In China Amid COVID-19: Now What?
As China reopens, the Italian high-end streetwear brand MSGM decided to open its tenth store in Zhengzhou, China. What’s behind this strategy? Photo: MSGM Spring 2020 Campaign.

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