Moncler CEO Remo Ruffini Talks Digital Domination In China
Jing Daily spoke with Remo Ruffini, the Chairman & CEO of Moncler, about his plans for dramatic growth in China despite a global pandemic.
Moncler's livestream for the Moncler Fragment launch generated more than 33 million views by mid-July, ranking Moncler No. 1 among all luxury brands livestreaming on Weibo. Photo: Courtesy of Moncler
Moncler's livestream for the Moncler Fragment launch generated more than 33 million views by mid-July, ranking Moncler No. 1 among all luxury brands livestreaming on Weibo. Photo: Courtesy of Moncler
Contents
- How has COVID-19 altered Moncler’s digital strategy?
- With fewer people shopping in brick-and-mortar stores, how will this digital approach make up for customers not being able to shop in a store?
- How will all of this affect your customers?
- Will your digital approach be different in China? If so, how?
- Will Moncler focus its marketing on China rather than Europe or the US due to COVID-19?
- Which platforms will Moncler use in China?
- Will Moncler do any livestreaming from stores in China?
- And finally, what about fashion shows? How will this digital strategy alter the way Moncler presents its new collections?
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