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Why American Gen Z can’t get enough of Miniso

Chinese lifestyle brand Miniso is aggressively expanding worldwide, with plans to open 1,000 stores in 2024. And it’s all thanks to Gen Z.

Why American Gen Z can’t get enough of Miniso
To celebrate the launch of its American Dream Mall store, Miniso unveiled a swimming pool-themed photo area in the mall’s atrium. Photo: Miniso

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