Why American Gen Z can’t get enough of Miniso
Chinese lifestyle brand Miniso is aggressively expanding worldwide, with plans to open 1,000 stores in 2024. And it’s all thanks to Gen Z.
To celebrate the launch of its American Dream Mall store, Miniso unveiled a swimming pool-themed photo area in the mall’s atrium. Photo: Miniso
To celebrate the launch of its American Dream Mall store, Miniso unveiled a swimming pool-themed photo area in the mall’s atrium. Photo: Miniso