No Image Found
Contents
- Proportion of Male MINI Owners Increasing Amid Massive Digital Push
- Sohu (S): MINI seems to be doing quite well this year. What do you expect to happen in the year ahead?
- Zhu Jiang (ZJ):
- S: MINI has about 50 dealerships across the country, but small car rival Audi A1 has advantages in terms of the number of sales channels. Does MINI have any strategies set out to improve its sales channels in China?
- ZJ:
- S: How do you choose what new media platforms you want to use when planning brand promotions?
- ZJ:
- S: The MINI JCW version and new MINI Coupe are now being pretty heavily promoted in the media. When will these models be introduced to China?
- ZJ:
- S: How about the MINI Goodwood model?
- ZJ:
- S: MINI started selling cars online in China this July. Can you tell us a little about how this has been received? How do you see your prospects in terms of online marketing?
- ZJ:
- S: How are MINI owners in China different from those in other countries?
- ZJ:
- S: How do your buyers break down in China, in terms of the ratio of female to male drivers?
- ZJ:
- S: You just mentioned that you think the small luxury car market will be the future in China. What leads you to this conclusion?
- ZJ:
- Recommended
- Dig Deeper