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In China, Men’s Makeup Isn’t a Threat to Masculinity — It’s Self-improvement

Behind the “mainstreamization” of China’s men makeup lies a psychological driver that is fundamentally different than the Western norm.

In China, Men’s Makeup Isn’t a Threat to Masculinity — It’s Self-improvement
Domestic male skincare brand Martin launches a series of “no need to be proactive” ads with the popular actor Ming’en Zhang. Photo: Martin’s official Weibo.

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