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Why Luxury Brands Must Jump On China’s Cute “Meng” Trend

Translated as “cute” in Chinese, Meng () is the adorable pop trend taking over young China. But can Western luxury brands capitalize on it?

Why Luxury Brands Must Jump On China’s Cute “Meng” Trend
Translated as “cute” in Chinese, Meng () is the adorable pop trend taking over young China. But can Western luxury brands capitalize on it? Photo: Loewe

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