Melt Season’s ‘To the Wonder’ tie-up: A study in resonant marketing
Melt Season’s new Roaming Wind fragrance, inspired by the hit series ‘To the Wonder,’ is a lesson in how to find an emotional touchpoint that resonates with Chinese consumers.
Melt Season’s new Roaming Wind fragrance, inspired by the hit series ‘To the Wonder,’ is a lesson in how to find an emotional touchpoint that resonates with Chinese consumers.
Get more news based on your interests