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Martell's Savvy WeChat Campaign Engages China's Frequent Flyers

In an innovative use of the O2O marketing model, a China campaign by Martell Noblige Cognac used a famous photographer and an offline marketing platform to attract engaged followers on WeChat.

Martell's Savvy WeChat Campaign Engages China's Frequent Flyers
Martell's airport exhibition that accompanied its recent "modern celebrities" ad campaign, featuring QR codes that passers-by were able to scan. (Damn Digital)

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