Martell's Savvy WeChat Campaign Engages China's Frequent Flyers
In an innovative use of the O2O marketing model, a China campaign by Martell Noblige Cognac used a famous photographer and an offline marketing platform to attract engaged followers on WeChat.
Martell's airport exhibition that accompanied its recent "modern celebrities" ad campaign, featuring QR codes that passers-by were able to scan. (Damn Digital)
Martell's airport exhibition that accompanied its recent "modern celebrities" ad campaign, featuring QR codes that passers-by were able to scan. (Damn Digital)