Opinion: Marketing to Women in China Is a Massive Brand Fail
Resonance China's Jerry Clode warns if brands cannot move beyond tired female stereotypes, they risk alienating female consumers.
A beef noodle brand says that "Goddesses aren't one-sided", punning on the words for 'side' and 'noodle'. The picture suggests women can be mothers and lovers, but nothing about their capacity for creativity or career success.
A beef noodle brand says that "Goddesses aren't one-sided", punning on the words for 'side' and 'noodle'. The picture suggests women can be mothers and lovers, but nothing about their capacity for creativity or career success.