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Opinion: Marketing to Women in China Is a Massive Brand Fail

Resonance China's Jerry Clode warns if brands cannot move beyond tired female stereotypes, they risk alienating female consumers.

Opinion: Marketing to Women in China Is a Massive Brand Fail
A beef noodle brand says that "Goddesses aren't one-sided", punning on the words for 'side' and 'noodle'. The picture suggests women can be mothers and lovers, but nothing about their capacity for creativity or career success.

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