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Maison Margiela Exhibits Its House Legacy At Shanghai Popup

The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms.

Maison Margiela Exhibits Its House Legacy At Shanghai Popup
On June 9, Maison Margiela unveiled an ephemeral space titled "The Memory of..." staged at the plaza of the Shanghai Réel Department Store, where the brand has its Shanghai flagship store. Photo: Courtesy of Maison Margiela.

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