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Experience comes first in China: Maison Margiela's latest concept café-retail destination

Maison Margiela unveiled its latest conceptual store space in Hunan earlier this month. Has the house found the winning formula to satiate China’s swelling brand experience appetite?

Experience comes first in China: Maison Margiela's latest concept café-retail destination
Maison Margiela unveiled its latest conceptual store space in Hunan earlier this month. Has the house found the winning formula to satiate China’s swelling brand experience appetite? Photo: Weibo

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