LVMH’s K-Pop Ambassador Strategy a Winning Approach in China
Enlisting Korean brand ambassadors has been a successful strategy for brands in China, where K-pop remains influential despite the occasional backlash.
LVMH-owned Loewe recently named K-pop star HyunA its latest global brand ambassador. Image: Courtesy of Loewe
LVMH-owned Loewe recently named K-pop star HyunA its latest global brand ambassador. Image: Courtesy of Loewe