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Bottoms Up: How China’s Pleasure-seeking Consumers Are Falling For Luxury Whisky

As whisky booms in popularity in China, there is a huge opportunity for premium whisky brands to engage with new, younger consumers.

Bottoms Up: How China’s Pleasure-seeking Consumers Are Falling For Luxury Whisky
As whisky booms in popularity in China, there is a huge opportunity for premium whisky brands to engage with new, younger consumers. Photo: Johnnie Walker

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