What’s New with China’s Luxury Spending? Read Tencent x BCG 2019 Report
Here are five surprising findings from the Tencent x BCG 2019 Luxury Playbook that demonstrate the fast-changing nature of affluent Chinese consumers.
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- 1. WeChat remains the most-used social media app during discovery and research, followed by Weibo and Little Red Book
- 2. Word-of-mouth (WOM) marketing is gaining significance
- 3. “Research online, purchase offline (ROPO)” demand surges
- 4. An ever-fragmented Chinese influencer landscape that's remarkably different from the West
- 5. The top-50 Chinese cities generate over two-thirds of luxury consumption
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