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"Silver Foxes" Are The Latest KOL Craze In China

Elderly KOLs are subverting expectations on Douyin and finding success as KOLs. But can luxury brands take advantage of these “silver foxes?”

"Silver Foxes" Are The Latest KOL Craze In China
Who apart from trailblazers like Gucci will be brave enough to tap the elderly trend in China? Source: Gucci

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