Why Luxury’s Hidden Value Drivers Matter to Brands
People want luxury products because they crave social status, right? Actually, there are other, hidden reasons that are just as important to consumers.
People subconsciously ascribe enhanced attractiveness to luxury, and that expected attractiveness drives the value of luxury products significantly. Photo: Shutterstock
People subconsciously ascribe enhanced attractiveness to luxury, and that expected attractiveness drives the value of luxury products significantly. Photo: Shutterstock