Luxury Brands Use Video Games to Speak to China’s Millennials
Luxury heritage brands from around the world are embracing gaming platforms to attract more digital-savvy Chinese millennial and Gen-Z consumers.
From Hermès to Dior to Guerlain, the luxury world is now experiencing an unprecedented appetite for gaming platforms. Photo: Lukmanazis/Shutterstock
From Hermès to Dior to Guerlain, the luxury world is now experiencing an unprecedented appetite for gaming platforms. Photo: Lukmanazis/Shutterstock