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Luxury Brands Use Video Games to Speak to China’s Millennials

Luxury heritage brands from around the world are embracing gaming platforms to attract more digital-savvy Chinese millennial and Gen-Z consumers.

Luxury Brands Use Video Games to Speak to China’s Millennials
From Hermès to Dior to Guerlain, the luxury world is now experiencing an unprecedented appetite for gaming platforms. Photo: Lukmanazis/Shutterstock

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