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WeChat Opens its Closed Ecosystem for Brands

A new feature called “brand zone” allows brands to sell directly to users even if they aren’t followers. Luxury brands are approaching the new function in different ways.

WeChat Opens its Closed Ecosystem for Brands
A new feature called “brand zone” allows brands to sell directly to users even if they aren’t followers. Luxury brands are approaching the new function in different ways. Photo courtesy: CuriosityChina

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