Prestige brands face new low-growth reality in China
Economic uncertainty is reshaping buying habits, fueling the rise of domestic brands and challenging luxury behemoths like LVMH and Kering. How can brands adapt?
People peruse Louis Vuitton's store in Hong Kong International Airport, Hong Kong. International travel is once again playing a significant role in where Chinese consumers make their luxury purchases. Image: Getty Images
People peruse Louis Vuitton's store in Hong Kong International Airport, Hong Kong. International travel is once again playing a significant role in where Chinese consumers make their luxury purchases. Image: Getty Images