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Should Brands Distance Themselves From ‘Controversial’ Celebrities?

After a spate of recent boycotts, should luxury brands distance themselves from controversial KOLs? The answer might surprise you.

Should Brands Distance Themselves From ‘Controversial’ Celebrities?
After a spate of recent boycotts, should luxury brands distance themselves from controversial KOLs? The answer might surprise you. Photo: Yang Li on "Rock & Roast," Tencent Video

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