Why is China’s Yachting Industry Lagging?
While China’s HNWI have adopted many Western leisure activities, yachting is not one of them. What can the industry do to turn this around?
The low demand in the Chinese market should not discourage foreign entrants from pursuing their goal of global expansion into this arena. Photo: Shutterstock. Illustration: Haitong Zheng/Jing Daily.
The low demand in the Chinese market should not discourage foreign entrants from pursuing their goal of global expansion into this arena. Photo: Shutterstock. Illustration: Haitong Zheng/Jing Daily.