Why Luxury Brands Need Artificial Intelligence
Artificial Intelligence is a hot but confusing topic in business. Yet for luxury brands, it's quickly becoming an indispensable tool.
Given the growing importance of influencers — especially in the Chinese social shopping environment — a brand’s ability to monitor and manage those influencers is indispensable. Photo: Prada. Illustration: Haitong Zheng/Jing Daily.
Given the growing importance of influencers — especially in the Chinese social shopping environment — a brand’s ability to monitor and manage those influencers is indispensable. Photo: Prada. Illustration: Haitong Zheng/Jing Daily.