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Why Luxury Brands Need Artificial Intelligence

Artificial Intelligence is a hot but confusing topic in business. Yet for luxury brands, it's quickly becoming an indispensable tool.

Why Luxury Brands Need Artificial Intelligence
Given the growing importance of influencers — especially in the Chinese social shopping environment — a brand’s ability to monitor and manage those influencers is indispensable. Photo: Prada. Illustration: Haitong Zheng/Jing Daily.

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