How Luxury Brands Can Do WeChat Marketing In-House with Only $1,448 A Month
To many people outside China, marketing in the country sounds like a nearly impossible task, especially for brands that are testing the waters there.
On this page
- How to Market Your Brand on WeChat
- 1. Define your primary goal
- 2. Grow your fan base on WeChat
- 3. Grow your sales using WeChat
- How Not To Market Your Brand on WeChat
- 1. Don’t target the whole market
- 2. Don’t hire an agency
- 3. Don’t spend more than 30 percent of your budget on content creation
- 4. Don’t engage expensive key opinion leaders (KOLs)
- 5. Don’t do large scale WeChat advertising
- Summing it up
- Recommended
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