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App Watch: Alibaba's Ruwo Courts Gen Zers in the Classroom

Gen Z consumers are looking for more private, interest-based social media communities beyond WeChat. Could Ruwo offer new opportunities to luxury brands?

App Watch: Alibaba's Ruwo Courts Gen Zers in the Classroom
Alibaba’s new student-focused platform, Ruwo (also known by its English name, “Real Like Me”) is attracting interest from Chinese college-aged consumers. Photo: Courtesy of Ruwo

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