App Watch: Alibaba's Ruwo Courts Gen Zers in the Classroom
Gen Z consumers are looking for more private, interest-based social media communities beyond WeChat. Could Ruwo offer new opportunities to luxury brands?
Alibaba’s new student-focused platform, Ruwo (also known by its English name, “Real Like Me”) is attracting interest from Chinese college-aged consumers. Photo: Courtesy of Ruwo
Alibaba’s new student-focused platform, Ruwo (also known by its English name, “Real Like Me”) is attracting interest from Chinese college-aged consumers. Photo: Courtesy of Ruwo