Pros and Cons of Luxury Brands Taking Runways to China
Luxury brands are deciding to show their runway collections in China, but they must overcome certain factors to fully unlock these opportunities.
On this page
- Pros:
- Increased brand value among China’s consumers
- A commitment that evolves
- Ample locations to choose from
- Boosted engagement and visibility
- Cons:
- Getting specialized designs right
- Being authentic
- Choosing the right online tech partners
- Facing sustainability concerns head-on
- Staying ahead of rapidly shifting trends
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