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The Secret To Unlocking Luxury Brands’ Pricing Power

Omelets generate more value creation than cars and champagne. Why? Daniel Langer looks at how luxury brands undervalue themselves.

The Secret To Unlocking Luxury Brands’ Pricing Power
Omelets generate more value creation than cars and champagne. Why? Daniel Langer looks at how luxury undervalues itself — and what brands can do to realize their true potential. Photo: Rolls-Royce Motor Cars

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