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What Luxury Brands Can Learn from Taobao Boutiques

When it comes to customer service in China, Taobao boutiques rank at the very top, and luxury brands could learn a thing or two from their techniques.

What Luxury Brands Can Learn from Taobao Boutiques
An online customer service team doesn’t just answer customer questions — it also works as a personal shopper and micro-influencer, mimicking today’s popular livestreamers in China. Photo: Nodress Taobao Shop. Illustration: Haitong Zheng/Jing Daily.

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