LOUIS XIII Thriving on China’s Booming Luxury Market
Jing Daily caught up with Nicolas Beckers, CEO of Rémy Cointreau Greater China, to learn about LOUIS XIII’s long-standing journey with Chinese customers.
Jing Daily caught up with Nicolas Beckers, CEO of Rémy Cointreau Greater China, to learn about LOUIS XIII’s heritage and its long-standing journey with Chinese customers. Photo: Courtesy of LOUIS XIII
Jing Daily caught up with Nicolas Beckers, CEO of Rémy Cointreau Greater China, to learn about LOUIS XIII’s heritage and its long-standing journey with Chinese customers. Photo: Courtesy of LOUIS XIII
Contents
- Jing Daily (JD): What shifts have you observed in the industry in recent years?
- Nicolas Beckers (NB)
- JD: What do LOUIS XIII’s typical Chinese clients look like and how do they compare to ones from other markets?
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- JD: Why did LOUIS XIII choose Shanghai as its next official offline presence for the brand?
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- JD: What experiences can visitors expect at the new boutique?
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- JD: Outside of brick-and-mortar, what has LOUIS XIII implemented to engage Chinese consumers and what are your digital initiatives?
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- JD: LOUIS XIII has shown its commitment to Chinese culture through various projects. How do you approach traditional Chinese culture in the modern context?
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- JD: In addition to the Heritage Awakening Project, how does LOUIS XIII interpret and communicate “THINK A CENTURY AHEAD”?
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- JD: How will LOUIS XIII expand its footprint in China in the coming years? And what kind of future, in China, can we expect from you?
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