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Louis Vuitton China Strategy Goes Logo-Heavy In Second-Tier Markets

Although Louis Vuitton has been responding to Chinese first-tier consumers' declining interest in conspicuous logos, a new Wuhan exhibit appeals to the lower tier's continued interest in its iconic emblem.

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  1. "Zoo" Display In Wuhan Playfully Highlights Brand's Iconic Emblem
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How Bottega Veneta weaved China’s forever it bag

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From Milan to Shanghai, maison’s craft-first philosophy and revived Veneta bag reaffirm quiet luxury’s enduring power.

FashionStrategy

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