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Can L’Oréal Conquer Beauty’s Next ‘Blue Ocean’?

L’Oréal is entering China’s beauty device market through its luxe division, Lancôme. Is this an attempt to march into the beauty industry's "blue ocean"?

Can L’Oréal Conquer Beauty’s Next ‘Blue Ocean’?
L’Oréal is entering China’s at-home beauty device market through its luxe division, Lancôme. Is the move an attempt to march into the beauty industry "blue ocean"? Photo: L’Oréal Group

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