Live-Streaming Goes Mainstream in China as Two-Thirds of Beauty Brands Sign On
A new report by L2 finds that China's massive live-streaming boom offers brands a direct line to tech-savvy millennial consumers.
A screenshot of actor Shawn Dou promoting a live-stream event on Alibaba's Tmall for beauty brand Origins.
A screenshot of actor Shawn Dou promoting a live-stream event on Alibaba's Tmall for beauty brand Origins.