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Live-Streaming Goes Mainstream in China as Two-Thirds of Beauty Brands Sign On

A new report by L2 finds that China's massive live-streaming boom offers brands a direct line to tech-savvy millennial consumers.

Live-Streaming Goes Mainstream in China as Two-Thirds of Beauty Brands Sign On
A screenshot of actor Shawn Dou promoting a live-stream event on Alibaba's Tmall for beauty brand Origins.

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