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Little Red Book Tightens Influencer Policy to Spur Growth

The new changes, perhaps the most dramatic policy shift in Little Red Book’s 6-year history, is expected to impact over 3/4 of the site’s influencers.

Little Red Book Tightens Influencer Policy to Spur Growth
Red went online in 2013 as a platform where Chinese travelers could share overseas shopping tips and discover niche brands. In just six years, it’s developed into a social e-commerce giant. Photo: VCG.

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