Can China’s 'Little Fresh Meat' Deliver Big Brand Results?
With authorities in China already starting to discourage effeminate behavior in the media, we analyze whether the country's boy idols can keep delivering visibility and sales for brands.
The actor and singer Lu Han at the launch of the Vivo X23 smartphone in Beijing in September 2018
The actor and singer Lu Han at the launch of the Vivo X23 smartphone in Beijing in September 2018