10 Lessons from China's Dominant E-Commerce Game
The latest report by Boston Consulting Group reveals 10 key reasons that China is beating the West in the e-commerce industry.
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- 1. Westerners value speed and efficiency
- 2. E-commerce technology transforms more quickly in China
- 3. Westerners get to online stores through searching, whereas the Chinese use a variety of channels
- 4. The Chinese are more comfortable shopping on mobile
- 5. The Chinese want online shopping to be an experience
- 6. Chinese consumers are more brand aware, but less brand loyal
- 7. Merchants in China take advantage of offline events
- 8. The Chinese dig deeper into data to understand their customers
- 9. Western online merchants don't curate the shopping experience as the Chinese sellers do
- 10. In China, there's a higher level of online/offline integration
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