Le Tote CEO on Bringing ‘the Netflix of Fashion’ to China
Rakesh Tondon, CEO of Le Tote, feels a real sense of urgency about the China opportunity. He told us “If we don’t do it now, somebody else will.”
Rakesh Tondon. Courtesy photo of Le Tote.
Rakesh Tondon. Courtesy photo of Le Tote.
Contents
- You’ve been in the United States for over six years now. Why is now the right time to enter the Chinese market?
- Why did you choose to launch on WeChat instead of following the web-based service used in the United States?
- Did you come across any unexpected challenges targeting the Chinese consumer?
- How is the service able to keep up with changing styles and shopper preferences?
- How does your consumer demographic in China compare to that in the United States?
- You’ve chosen to launch immediately countrywide, across tier 1, 2, 3, and 4 cities. Why?
- The popularity of Le Tote in China has spread at an impressive rate. Which marketing strategies have you found most effective in China?
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