Le Tote CEO on Bringing ‘the Netflix of Fashion’ to China
Rakesh Tondon, CEO of Le Tote, feels a real sense of urgency about the China opportunity. He told us “If we don’t do it now, somebody else will.”
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- You’ve been in the United States for over six years now. Why is now the right time to enter the Chinese market?
- Why did you choose to launch on WeChat instead of following the web-based service used in the United States?
- Did you come across any unexpected challenges targeting the Chinese consumer?
- How is the service able to keep up with changing styles and shopper preferences?
- How does your consumer demographic in China compare to that in the United States?
- You’ve chosen to launch immediately countrywide, across tier 1, 2, 3, and 4 cities. Why?
- The popularity of Le Tote in China has spread at an impressive rate. Which marketing strategies have you found most effective in China?
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