Le Book's Exclusive Trade Show Brings Chinese Creative Professionals To New York
Earlier this June, trade publication Le Book's exclusive Connections NYC event featured participants hailing from the Shanghai offices of top global advertising agencies, and Jing Daily was on the scene to ask them about the rewards and challenges of advertising in China.
Connections. (Le Book)
Connections. (Le Book)
Contents
- Vivian Feng And Chivel Miao Discuss Ins And Outs Of Advertising In China
- Chivel Miao, Art Buyer at JWT Shanghai
- What is the main purpose of your trip this time?
- Do you think Connections would be successful in China?
- What makes the China market unique?
- An event like Connections can bring people together, but the tax issue will still exist.
- What advice would you give a foreign company trying to do business in China?
- JWT Shanghai went through some recent leadership changes. How will this effect business?
- What is a recent campaign you're proud of?
- What is your dream production?
- What do you think about Connections promoting Chinese talent abroad?
- Is there anything you would like to add?
- Vivian Feng, Content Producer at Wieden+Kennedy Shanghai
- Does W+K Shanghai use Le Book ?
- What percentage of the talent used by W+K Shanghai is local?
- Do you think an event like Connections would be successful in China?
- Closing thoughts on Connections?
- Recommended
- Dig Deeper