Could the Sleeping Beauty Lanvin be Woken up This Time?
Four years and three designers later, Lanvin, the 130-year-old French fashion brand, has finally returned with new blood.
Lanvin’s official debut in China was hosted last week inside the expansive Fosun Foundation building in Shanghai. Photo: Ruonan Zheng/Jing Daily
Lanvin’s official debut in China was hosted last week inside the expansive Fosun Foundation building in Shanghai. Photo: Ruonan Zheng/Jing Daily
Contents
- In 2018, Lanvin was acquired by the Fosun fashion group as its first major luxury acquisition, and half a year later you were appointed as the CEO. Was it a smooth transition for the brand?
- In a recent interview, you mentioned that the company is seeing a return of growth, and you are largely betting on China for that recovery. What will that recovery period look like and how long will it take?
- How do you see the Chinese market reacting to Lanvin’s different products? Is there a specific category that you’re counting on?
- Lanvin recently opened its Asia flagship store in the Bund Finance Center in Shanghai. Do you have an online-to-offline retail strategy in place for China?
- How do you reconcile building a more casual fashion line while still retaining the brand's high-end appeal?
- Luxury consumers in top-tier Chinese cities are experiencing market saturation. Do you have any plans to invest in lower-tier cities in China?
- The last fashion brand you worked for, SMCP, is also backed by a Chinese company, what do you think is the key to navigate the culture? How do you balance the freedom and restriction of working with Chinese investors?
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