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- How does the company’s use of Asian design concepts appeal to Chinese consumers?
- Which patterns are most popular with Chinese buyers?
- Are your Chinese customers more likely to buy your products as gifts for others or for themselves?
- How important are Chinese customers to your overall global sales now, and how important do you believe they will become in the future?
- Do you think the company’s East Asian heritage gives the brand an advantage in China compared to European brands?
- Are there any unique ways in which you market your products specifically in China?
- You have stores in Shanghai and Beijing. Do you have any China store expansion plans?
- Can you talk a bit more about your e-commerce and mobile sales strategies?
- Are most of your Chinese customers actually buying in China or do you get more business from the Chinese tourist market?
- What are the most common characteristics of your typical Chinese customers?
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