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Can K-Fashion Win Back The Hearts Of Chinese Consumers? We11done And Sequoia Capital China Are Betting On It

K-fashion brands like We11done are going mainstream in China, gaining local followers, and even bypassing daigou. But more challenges may lie ahead.

Can K-Fashion Win Back The Hearts Of Chinese Consumers? We11done And Sequoia Capital China Are Betting On It
The new We11done store in Shenzhen. Photo: We11done Weibo

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