Why Big Monster Holds The Key to Chinese Gen-Z Sneaker Fans
In the debut of our new column, KOL Confidential, we ask sneakerhead "Big Monster" to spell out what marketing campaigns works for his audience.
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- Jing Daily
- : How did you get started with this career path?
- How do you measure success? Influence among followers? Authenticity? Collaborations with brands?
- Can you tell us a bit about who your typical follower is?
- Do you have any views on the rise and interest of sneakers/streetwear in China versus the US?
- How do you think the streetwear trend in China will look in five years?
- What changes have you noticed among the needs of your followers since you started your channel? What do sneakerheads in China want today?
- How do you see your own business model change in the next 5/10 years?
- What type of brands/campaigns do you find your audience responds to?
- What factors do you look at and consider when you start a new collaboration with a brand?
- What type of brands would you want to work with in the future?
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