Are KOL Collaborations Still Important For Luxury Brands In China?
Chinese brands like Perfect Diary are riding the wave of nationalism and fostering relationships with KOLs to stand out in a cut-throat retail market.
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- The following is an excerpt from “
- Big in China: Brand Collaboration ,”
- the Jing guide to brand collaborations in China. Packed with revenue-generating strategies and interviews with leading designers, artists, and luxury decision-makers, this report is a must-read for anyone interested in leveraging one of China’s most influential marketing and retail trends. Download your copy today on our Reports page .
- To read more, get your copy of “ Big in China: Brand Collaboration ” on our Reports page .
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