Deeper KOL Collaborations Help Brands Stand out in a Sea of Noise
Brands are starting to realize that they need to come up with new ways to work with bloggers that will excite the KOL and capture their audience’s attention.
The luxury shoe brand Stuart Weitzman invited the popular WeChat fashion influencer Ximen Dasao (@原来是西门大嫂) and her team to be the official stylists for the brand’s three Spring fashion shows in the Chinese cities of Shenyang, Wuhan, and Ningbo. Photo: Weibo
The luxury shoe brand Stuart Weitzman invited the popular WeChat fashion influencer Ximen Dasao (@原来是西门大嫂) and her team to be the official stylists for the brand’s three Spring fashion shows in the Chinese cities of Shenyang, Wuhan, and Ningbo. Photo: Weibo