Kering Chief Sustainability Officer and Head of International Institutional Affairs Marie-Claire Daveu. (Courtesy Photo)
Kering Chief Sustainability Officer and Head of International Institutional Affairs Marie-Claire Daveu. (Courtesy Photo)
Contents
- How does China factor into Kering’s global corporate social responsibility strategy?
- How important is CSR to consumers in China right now compared to the rest of the world?
- Do you think demand for CSR in China will increase in the future?
- We’ve been reading a lot about the growth of “slow fashion”
- or “eco-fashion.”
- Kering recently held a sustainability awards ceremony in Hong Kong, where it recognized the efforts of brands like Gucci, Balenciaga, and Bottega Veneta. Would you say that any Kering brands could be considered a part of the slow fashion movement?
- Consumers often feel that companies’ CSR initiatives may be just about generating good PR for the company rather than making an impact. Is Kering doing anything to address this attitude?
- Kering is focusing significantly on sustainability. Do you believe that China’s pollution levels have impacted Chinese consumers’
- interest in sustainability? Do you think younger Chinese consumers are more concerned with CSR than the older generation?
- Is sustainability a necessity for global luxury brands to succeed in the future?
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