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K-pop, livestreams and luxury: dissecting Paris Fashion Week on Chinese social media

Setting the benchmark for online visibility, Paris Fashion Week drove exposure across China’s social media for participating brands, with livestreaming, official hashtags, and celebrity attendance boosting engagement.

K-pop, livestreams and luxury: dissecting Paris Fashion Week on Chinese social media
Jennie Kim attending Chanel PFW FW24. Photo: Instagram

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