Farfetch CEO José Neves on the Chinese Partners Catapulting Them Ahead
José Neves, founder and CEO of Farfetch, told us about the company's grand ambitions for China at the WWD's Men's Wear Summit this week.
José Neves, Founder and CEO at Farfetch. Image courtesy of Farfetch
José Neves, Founder and CEO at Farfetch. Image courtesy of Farfetch
Contents
- Let’s start with Farfetch’s partnership with JD.com last year. How has it benefitted your business in China so far?
- You set up Farfetch's Chinese offices in late 2015. China is perceived as a very different market to Europe and North America. What has been your experience selling there?
- How do you deal with competitors like Net-A-Porter, Alibaba’s Luxury Pavilion, and even JD.com’s Toplife?
- Do you agree with the statement that Chinese consumers are much more willing to purchase luxury goods online than those in the West?
- What's the secret to attracting Chinese millennials?
- Connecting online to offline has become important for many brands and businesses. What is Farfetch’s strategy on this front?
- Will you open a physical store in China?
- Farfetch has a partnership with Condé Nast, and you've organized events together in China. How does this relationship help you reach out to Chinese consumers?
- What are some of the biggest challenges that you foresee for Farfetch in China?
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